Top reasons to have responsive web design

Top reasons to have responsive web design
by
Top reasons to have responsive web design

Why you need a mobile website - Shocking statistics + infographic

Last year (2015), Google announced that it would use mobile friendly sites as a ranking signal. It labelled sites as “mobile-friendly”. This pushed nearly 85% of all websites to a responsive design.

In August, Google determined that using the “mobile-friendly” label is no longer viable and decided to clean up search results. The Mobile Friendly Algorithm used by Google is not dead and it is still very important for your site to be mobile friendly for a better search ranking. To check to see if your site is labelled as mobile friendly with Google you can use the mobile friendly testing tool.

If you still need some convincing to make the move to a mobile-friendly website we found this infographic  with seven surprising statistics that will blow your mind.

Over half of web traffic is mobile.

I have yet to meet a website owner who wasn’t interested in increasing traffic.

As of May, 2014 (over two years ago), mobile media consumption was 21% higher than that of desktop, accounting for a 51% of ALL digital media consumption.

This means that over half of all web traffic is via mobile. If you are interested in attracting mobile traffic (aka traffic), you need to be thinking mobile.

The obvious question that comes up here is, “Why can’t mobile users just engage with my desktop site via their phones?”

The answer to that is…

Mobile users behave differently.

While it’s theoretically the same people behind both mobile and desktop traffic, these people tend to behave differently across devices.

Despite limited bandwidth, mobile users tend to consume a disproportionately high amount of visual media, with a major focus on short video and images. Social media sites like Vine and Instagram achieved massive success from offering solely video and images respectively.

Capturing this traffic requires an optimised design, harnessing the power of these media types to engage users.

7 Reasons to get mobile website

Infographic

infographic

Everyone’s on mobile.

We are no longer living in a world where smartphone users can be considered the exceptions.

We are not even living in a world where excessive smartphone users can be considered exceptions.

Today, 1.2 billion people are accessing the web from mobile devices. An incredible 80% of all internet users use a smartphone. In other words, if they’re online, they are most likely on their phones.

And today’s statistics are only half the story. These numbers will be even more skewed towards mobile in the future. Simply put, you NEED to be thinking mobile, because EVERYONE is on mobile.

Not Asking For Help

Not Asking For Help

We do very often come across business owners who are simply happier doing it themselves. With websites, however, what you see isn’t always what you get. Sometimes paying a small amount of money for some advice is invaluable. We provide a support mechanism for our customers which means they pay a small amount on a monthly basis and they can call us for advice about their online strategy whenever they like without the clock ticking.

Share